Tim Lang, a professor and advisor to cabinet office suggests an easy to understand "food flower" on packaging. Each petal represents a different impact of food sustainability. Lang suggests criteria include water use, carbon footprint, biodiversity, and social implications.

"While governments continue to let the market take its course, ill-informed consumer choices are contributing to massive crises in human health, food security and environmental degradation," said Lang.

These "omni-standards" would educate consumers and guide behavior. People are often confused over contradictory information; for example, there are strong nutritional benefits to eating fish yet over-fishing has significant ecological impacts on our oceans. Lang encourages the UK government to set up an independent body of experts to compile information and address the benefits and impacts of our food.