Spokesperson George Stroumboulopoulos, host of The Hour, launched the challenge on his daily show on CBC TV. Endorsements from personalities Canadians see each week on CBC dramas are featured on the One Million Acts of Green web site.

The website challenges and connects Canadians from coast to coast to coast. It's a virtual gathering place where people can add their green acts, view content, post photos and videos, create groups, and challenge others to act.

In the first week almost 100,000 acts of green were posted by Canadians. Social networking around acts of green, exchange of ideas, and commentaries keep the site busy and open. Environmental Defense Canada, the Suzuki Foundation and other environmental organizations are partners with CBC in this on-line environmental social network and challenge.