"The world's oceans are facing an unprecedented crisis," said Galen G. Weston, Executive Chairman, Loblaw Companies Limited. "Loblaw is determined to think differently about how it sources seafood and to work in collaboration with the fishing industry and environmentalists to seek sustainable alternatives for customers."

Over the next 12 months, Loblaw will assess all sources of wild and farmed seafood, in partnership with WWF. They will identify sources that should be phased out. The "Source with Integrity" pillar of their corporate responsibility framework was the key driver of the policy.