To participate, simply upload your photo into a blue wave avatars, and include a message about water if you're so inclined. For every seat that's filled in the stadium, RBC will donate $1 to the World Wildlife Fund, up to $100,000, so the WWF-Canada can protect water, the world's most precious natural resource.

The RBC Blue Water Project is a 10-year, $50 million global commitment to protect freshwater. Launched in 2007, this is the most ambitious philanthropic program in RBC's history. RBC has pledged more than $28 million in charitable grants to 400+ organizations around the world. The fund promotes responsible water use with employees and clients, and supports initiatives that encourage growth of water-related businesses.