In 2010 the foundation received $24 million in gross revenue, with a $2.5 million surplus. Foundation revenue is garnered primarily from donation boxes at Tim Hortons locations, and coffee sales revenues from Tim Hortons annual “Camp Day”.

The camp is expected to host 3,800 people annually, during peak season (June-September) most summer visitors will be leadership graduates from outside of Manitoba, with Manitoban groups having access in the winter.

The Sylvia Lake camp in Manitoba will be the Foundation's seventh camp. Total cost of the Sylvia Lake camp is estimated to be $12 million.

The Foundation presently has six other camps across North America. It is the Foundation's first camp inside a provincial park. The Whiteshell Provincial Park does not have a management plan as required under Manitoba's Provincial Parks Act. Initially the Foundation intended to construct a camp near Meditation Lake, also in Whiteshell Park, but changed locations to near Sylvia Lake following public outrage and concerns over water quality near Meditation Lake.

The camp near Sylvia Lake received an environmental license May 19, 2011. Manitoba Wildlands, along with others, submitted comments during the licensing process in winter 2010. Construction is expected to begin in the spring of 2012 to open summer 2013.

“Our province looks forward to a strong partnership with Tim Hortons to help deserving young people gain valuable life skills and leadership experience,” said Manitoba Premier Greg Selinger.