| Ad Exposes Victoria Secret Forest Destruction | 27 January 05 |
 An advertisement in the January 21, 2005 edition of The New York Times exposes Victoria's Secret and parent company Limited Brands for printing 395 million catalogs annually, predominately on paper made directly from forests. The company mails out more than one million catalogues daily.Two years of investigative research revealed a direct link between Victoria's Secret catalogs and the destruction of old growth and Endangered Forests in the Canadian Boreal Forest. An international conservation spotlight is being focused on the Boreal; the destruction of this forest for the production of things like catalogs, junk mail and toilet paper has been featured on CNN. "The proof of Victoria's Secret's environmental 'commitment' is in its paper, the majority of which has no recycled content and is coming in large part from the world's last Endangered Forests, such as the Canadian Boreal," said Lafcadio Cortesi of ForestEthics. Each year, catalog retailers mail around 17 billion catalogs. That's 59 catalogs for every man, woman and child in the U.S. Yet almost none of this paper contains any recycled content. This means that every year, over eight million tons of trees go straight into catalogs that are often discarded unread. View the ForestEthics press release Visit the ForestEthics web site "Victoria's Dirty Secret" View the CNN story on the Boreal Forest View the Macleans story on Canadian Logging Source: ForestEthics |
|
