Manitoba Wildlands  
Kleenex - Investing in Forest Destruction 20 June 05

Kleenex report coverGreenpeace has released a business report entitled Kimberly-Clark, Investing in Forest Destruction: A Report on the World's Largest Manufacturer of Tissue Products, Green Consumerism and Socially Responsible Investment. The April 25, 2005 report highlights tissue product manufacturer Kimberly-Clark's controversial use of ancient forest fibre for its disposable products and points out its false claims of environmental responsibility.

International environmental organizations have recently launched a public initiative critical of Kimberly-Clark for its role in the destruction of Boreal forests in Canada. The groups, including Natural Resources Defense Council and Greenpeace, are urging Kimberly-Clark to increase the use of recycled fibre and put an end to the sourcing of fibre from ancient and endangered forests, keeping them in step with other consumer products from companies who have already acted to protect forests.

Despite its claims of environmental concern, Kimberly-Clark continues to source virgin tree fibre from Canada's Boreal forests, buying pulp from logging companies that engage in unsustainable clearcutting. Companies such as Home Depot, Boise Cascade, Staples, and Office Depot have all recently made commitments to protect ancient and endangered forests.

View the April 25, 2005 Greenpeace press release
View the Greenpeace report: Kimberly-Clark, Investing in Forest Destruction: A Report on the World's Largest Manufacturer of Tissue Products, Green Consumerism and Socially Responsible Investment (PDF)
Visit the Greenpeace web site for the Kimberly-Clark and Kleenex campaign

Source: Greenpeace Canada


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