| Gore Launches Climate Change Campaign | 09 April 08 |
 Al Gore, former US vice president, Nobel peace laureate, and chair of the Alliance for Climate Protection has launched a three-year, $300 million campaign aimed at generating action against climate change. He has financed much of the campaign himself. The ambitious campaign will contain a series of videos, a Web site www.wecansolveit.org and TV advertisements during prime time. The ads highlight Americans' growing awareness of global warming and the need to translate into national policy changes. "We can solve the climate crisis, but it will require a major shift in public opinion and engagement," said Gore, "The technologies exist, but our elected leaders don't have the political will to take the bold actions required. When politicians hear the American people calling loud and clear for change, they'll listen." The Alliance plans to enlist 10 million volunteers through ads comparing the fight against climate change to the battle of Normandy during World War II or the race to send humans to the moon. Gore's campaign focuses on ensuring post 2008 US election action.  We Campaign Website - We Can Solve the Climate CrisisView April 6, 2008 New York Times article View April 1, 2008 PlanetArk article View March 31, 2008 Washington Post article View March 31, 2008 Seattle Times article Visit The Alliance for Climate Protection Sources: Planet Ark, Washington Post, Seattle Times, Alliance for Climate Protection, We Campaign |
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