Kimberly-Clark pledged to get its wood fiber for brands including Kleenex, Scott and Cottenelle from environmentally responsible forests. The products will feature the FSC label on their packaging starting September 2009. FSC standards are globally recognized as the highest in forestry.

Greenpeace helped design the company's new sourcing rules and said it would end its nearly five-year campaign against the company clear cutting in Canada's boreal forest.

"Canada's boreal forest is the largest ancient forest left in North America," said Richard Brooks of Greenpeace Canada. "Though vast, already 60 percent is allocated to logging companies. Less than 10 percent of Canada's boreal forest is permanently protected."