In 2010 another Act of the Legislature "The Pimachiowin Aki World Heritage Fund Act" established the mechanism for a trust fund with The Winnipeg Foundation so donations will earn interest that communities within in the world heritage site could access for planning, monitoring, and other community projects. To date no funds have been made available, though the Manitoba government has pledged $10,000,000 in support.

In late October 2010 the CEOs of Canada's national environmental organizations presented an award to the Manitoba government for promotion of the "World Heritage Site". The world heritage site lands remain unprotected from industrial development, except for the interim protected land designated in 1999. The Manitoba government continues to stress its support for the future world heritage site.

On November 8, 2010 an advertising and fundraising campaign for the world heritage site was launched. Presumably paid for with public funds the campaign seeks to promote the future world heritage site, while raising funds to be placed in the trust with The Winnipeg Foundation. An upgraded Pimachiowin Aki World Heritage Site web site and a separate web site for the campaign were also launched.